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OpenCityMedia

Rubberduck targets I-Pad & I-Phone mobile TV

In what can be construed as yet another endorsement for mobile video standards used by Apple in the iPhone and iPad, Rubberduck Media Lab is to upscale its initiatives in HTTP streaming. Apple's new devices have conspicuously spurned Adobe's Flkash platform, the de facto standard for online video playout, in favour of HTML-based systems. Now Rubberduck, who claims to be Europe's leading provider of streaming mobile TV services, is to complete the first phase of an ongoing program to provide a new streaming infrastructure built around HTTP streaming. This action is hoped to construct a more robust and flexible live TV and video-on-demand service. Rubberduck provides mobile TV and video services to companies such as T-Mobile, Telefónica O2, Telenor, MTV, Hi3G, BBC, Elisa and Entel. It has supported iPhone streaming to date using a proprietary video player in its TV app but says that this will become unnecessary with the new streaming infrastructure as streams can now be accessed directly via the iPhone's browser. Also due to the new move, Rubberduck believes that it is ensuring that its customers can continue to deliver high quality web video to a new generation of mobile devices. New features, such as "Step Back in time" which allows users to rewind while watching videos, are said to be possible now through using HTTP.

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